About Us

Beloved also known as BLVD was founded for black women by black women with the belief that even with extensions our hair should look like it is naturally growing from our scalp. We have researched and sourced hair of the highest quality that mimics the styling and maintenance needs of our natural hair from curling and straightening to coloring and lightening. We believe in having fun with your hair no matter what style you choose, we are just here to help you enhance what you already have.

- Caresse